Designed to celebrate the best in marketing, the FMBE awards highlight promotional campaigns that go further, do more, and help push the industry to the next level. Short for Field Marketing and Brand Experience, trophies are handed out based on creativity, ambition and achievement. This year, it was Promohire’s turn to take the gold!
Explore the project that won us this coveted prize, along with two other shortlisted submissions – one of which took bronze in a separate category.
What are the FMBE awards?
The FMBE covers shake-ups in the marketing industry and looks at some of the most inventive branding experiences around. It runs articles on a various topics, from live marketing events to tours of public hotspots.
The FMBE awards showcase the best field marketing projects from across the UK. Categories include Most Effective Display Stand or Unit, Most Immersive Event and Most Effective Roadshow among others. In this way, they aim to cover facets of experiential marketing that sometimes go unrecognised.
These ‘brand experience awards’ encourage companies to do their bit for the planet too, calling out sustainability champions for using eco-friendly methods.
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WINNER: Most Effective Stand or Display Unit
BiOrbic came to Promohire with an idea. They wanted an exhibition bus to serve as an immersive experience and excite children about renewable materials. It would also need to run entirely on green energy to really drive the message home!
We built the interior from FSC-approved wood and other green materials, creating a mobile display that could be removed post-campaign and installed elsewhere if needed.
It featured:
- A bold orange wrap to advertise the experience inside
- An internal kitchen, bedroom and shower space
- Internal lights and fully fitted home furniture
- Steps, an awning and wheelchair access
- An infographic explaining the effects of fossil fuels
- Solar panels and a lithium battery for clean energy
- Buttons that triggered a voiceover when pushed
The ‘biobus’ travelled to little-known areas across Ireland, successfully teaching kids to be the new champions of sustainability! See this winning project in our BiOrbic case study.
Taking the bronze: Most Immersive Event
In honour of The Witcher’s third season, Netflix partnered with Promohire to create a brand experience the public wouldn’t forget. This classic ice cream van featured an oversized medallion, standees and 3D chains, and a wrap emblazoned with characters from the show – all to create a unique, experiential marketing event.
Most importantly, the ice cream had to be just right! So, we asked Soft Service Society to help us produce a special black ice cream, white candy floss, strawberry blood, and a Witchery wafer to match the show’s themes.
With a branded van and one-of-a-kind treat, Netflix ran a campaign that was both fun and exciting. And that’s exactly what field marketing is about! See the results in our Witcher ice cream van case study.
Nominated: Most Effective Roadshow
Running a campaign can be tough, but it would be almost impossible from the other side of the world! That’s why QV Skincare (an Australian brand) partnered with Promohire and The Do Collective agency to create a branded Airstream, where the public could try out the products, speak with skincare experts, and take samples home.
Aside from the vehicle design and build, we also provided the decorative wrap, sourced locations, and arranged staffing so QV could focus on educating guests.
QV handed out more than 10,000 samples across London, Birmingham, Manchester and Edinburgh, and made new customers all thanks to this face-to-face approach.
You can learn more in QV Skincare’s roadshow case study.
Imagine what Promohire could do for you!
The projects submitted to the FMBE awards offer just a taste of what we do. From vehicle design and build to sampling, staffing, location planning and logistics, we never take a ‘one size’ approach towards field marketing. Whatever you have in mind, we can help you run an experiential marketing campaign that’s fun and unique.
If you want engagement pieces like signs, games and 3D props, we can build all of these elements on your behalf. Tell us your ideas and we’ll work to bring your ideas to life.
Wondering how to get started? The 8 steps to prepare your brand experience will help streamline the planning process and get your campaign moving in the right direction.
Check out our promotional fleet
With a diverse range of vehicles that can be fully customised, you’re bound to find something for your campaign. Just click below for the full rundown!
If you don’t see your perfect vehicle listed, have no fear. We can source all kinds of vehicles at a cost-effective price and customise them for your promotion.
Hit the button to see what’s available and visit our calculator for an on-screen estimate.
