If you’ve decided on a promotional vehicle for your campaign, then congratulations! It’s sure to be a big hit with your target audience. But with so many moving parts, there’s a lot to consider too. That’s why we offer a range of promotional support services.
From enhanced logistics to staffing, venue planning, sampling and more, these services can make running a campaign or launch event easier and more cost-effective.
Here’s a quick look at our campaign services…
1. Vehicle design & build
Your promotional vehicle should be everything you want, so if you have a specific vision, we can help make it a reality.
Design / CAD and renders – Our team can draw branded sketches, ideal for the pitching stage. From there, we take your best assets and place them onto a 2D vehicle template. If you’d like accurate floor plans or immersive 3D renders and flythroughs, we can produce them for a detailed preview of how your vehicle will look inside and out!
Vehicle build services – Once the design’s agreed, we can get customising. With in-house fabricators, electricians, carpenters and project coordinators working together, you can expect a professional build service that puts you first. No fuss, and only great communication. We’ll even invite you to see the progress at various stages.
Visit the design and build page for more info or see our vehicle design & build guide for projected timelines, potential costs, and to learn about our 3-step creative process.
2. Logistical support
Your vehicle must arrive on time and with the right power setup for your promotional campaign. Although we provide a driver, power cable, RAMS, and derigging as part of our standard logistics service, you can also choose between enhanced and ultimate packages if you’d like extra support.
So, why are logistical services so important?
You may need a trailer – Not all vehicles should be driven over long distances, especially classic or vintage models. In such cases, we’ll use a ULEZ-compliant trailer to haul your vehicle to and from each venue.
Setup times will vary – All locations are different. Some require a banksman, while others restrict access to the early hours. With enhanced logistics, we can deliver your vehicle at any time of day, ready for your campaign to go live in the morning.
Problems can arise – Depending on the package, we can plan the optimal route to each site, ensure you’re set up for power, and provide turnkey campaign management – taking full responsibility and dealing with issues as they happen.
Visit our vehicle logistics guide for a full breakdown of our standard, enhanced and ultimate packages.
3. Sampling and fulfilment
Sampling will get people interested in your brand, but crafting and storing your samples can be a hassle. That’s where our sampling and fulfilment services can help!
Sample production – If you don’t have a supplier, we can produce all manner of treats for you and brand extras like cups, tubs, bottles and wrappers. Our team is so good that Netflix asked us to come up with a unique, Witcher-themed ice cream to promote the show. We follow UK regulations and can even create gluten- and lactose-free options.
Storage & replenishment – Your samples must be stored somewhere safe and hygienic, and they may need an ambient temperature to prevent spoiling. Tell us in advance and we can accommodate all stock as part of our campaign services and replenish these samples for each day of your promotional campaign!
Check out our sampling & fulfilment guide for more details. It covers everything you need to know about sampling and provides examples of some previous projects.
4. Promotional staff
You need a dynamic team with the right experience to help make your campaign special. And while you’re always welcome to use an agency, we have a network of experts who already know our vehicles and can put your brand’s best foot forward.
Here’s why it’s always worth hiring the right people:
Campaign fatigue – Long event days can take their toll, making it hard to stay motivated. Brand ambassadors are trained to work at pace and keep spirits up, so there’s never any downtime when it comes to welcoming guests.
Skills & certification – Serving staff may need to be food hygiene certified. Likewise, baristas should be experienced in the use of beverage makers. Whoever you need, it’s best to choose people who cover campaigns and launch events just like yours.
Events need managing – Even with careful planning, things can sometimes go awry. With an event manager on site, you’ll have a professional to oversee everything and deal with the unexpected. They’ll find quick solutions to every challenge, leaving your staff to deal with other things, such as customer engagement.
Our guide to campaign staffing looks at the importance of promotional support and covers the six common event staff hires, from brand ambassadors to security personnel.
5. Location planning
The choice of venue can make or break a promotional campaign. But how can you tell if one spot’s better than another? Location consultancy does the research on your behalf.
You may be refused – Unfortunately, site owners can be resistant to your brand, especially if they feel there’s a conflict of interest with nearby businesses. Other times, they’ll allow your brand but be picky about the vehicle or access times.
Is your audience there? – Do you know what kind of person frequents your chosen area? You can remove the guesswork by asking us to recommend a venue based on experience. We’ll always consider the target demographic you want to attract and the experience you’re planning.
Power restrictions – Some venues refuse generators because of the noise, so you’ll either need a different location or a different type of power supply. We can manage the whole conversation to ensure you’re fully set up and compliant with the venue’s rules.
See our location planning guide for the 7 questions to ask before you book a venue. If you’d like us to consult or book locations for you, simply get in touch.
6. Content capture
Make the most of your promotional vehicle by taking high-res imagery and video content. Content capture gives you fresh material for your websites and social feeds, helping you to make an impact long after your activation or launch event’s run its course.
Here’s why we recommend a professional content capture service:
Saving the best moments – With our photographer/videographer on site, you’ll have someone who knows exactly how to record your vehicle and the team in action. High-quality cameras and drones ensure the action’s saved from the best angles.
Expert composition – A good picture or video is often about timing and placement. Picture this; staff handing out samples with your branded vehicle in the background as crowds gather. The perfect way to show you engage with your audience!
Live studios and tours – Our campaign services go beyond ‘point and shoot’. We can also arrange a live studio environment, so you can hold a photoshoot or film a teaser video before going live. We can also arrange a city-wide tour, showing your branded vehicle near famous landmarks.
If you think you might want our photographer/videographer on site or want to know more, please visit our content capture page.
How much does promotional support cost?
Now you know what’s available, you want to know how much each service costs. Have no fear! While the exact price depends on the scope of your project, we’ve created a helpful table that provides an outline of costs.
When used alongside our budget calculator, you can approximate how much your campaign will cost based on the vehicle and additional campaign services.
