A great campaign will spread awareness and help your brand connect with your audience in a memorable way. But don't forget, behind every success is a well-trained team! Whether it’s for a weekend activation or a month-long tour, event staffing is an essential piece of the puzzle – and yet another area where Promohire can help!
This guide explores the importance of staffing, what to consider, and looks at the different types of promotional staff we can provide.
Why campaign staffing matters
Your campaign needs more than a vehicle and a plan. It also needs a reliable team, such as an event manager and brand ambassadors, who can keep cool under pressure. That’s why staffing is one of our 7 support services to level up your campaign.
Quality staff can help:
1. Manage campaign fatigue
Early starts, long hours and weekend work can all affect morale. Thankfully, experienced staff have been there, done that, and will appreciate the demands of your campaign. They’ll also manage their time to bring their passion and energy throughout the day.
2. Engage with your audience
Trained staff will be there to welcome your guests, control the crowds and guide your audience to where they need to be. They can also hand out samples or serve up food and drink, giving your in-house team the freedom to have meaningful conversations and push your brand further.
3. Grow your business
Once briefed and trained, event staff will help you achieve your goals – whether that means generating leads, earning sign-ups, handing out leaflets, or simply giving your audience a great time. You can then share these efforts on social channels, for evergreen content you can use time and again.
Wondering what qualities to look for? See our tips for hiring a winning promotional team.
Event staffing | Do you have the help you need?
You need support from professionals who know what they’re doing. If you don’t have a preferred supplier, we can arrange all of the below (and more!) to ensure everything runs without a hitch.
Brand ambassadors
These are the welcoming, energetic faces of your campaign. They must be friendly and approachable, and always present your brand at its best. If you have a gaming element, they’ll need to encourage people to get actively involved.
If you have an Airstream, bus or exhibition van, brand ambassadors will be the ones to guide your audience through the vehicle and provide the ‘interaction’ that makes lasting memories.
We can send ambassadors who are used to challenging events, training them up so they’re up to speed and eager to get started.
Event managers
The longer and more complex the campaign, the more essential an event manager becomes. They’ll be on hand while your event’s live, solving on-the-day challenges like access and power issues, or if you run out of samples.
An event manager also ensures every member of staff behaves professionally, helps to boost morale and liaises between your team, Promohire, and any third parties.
For multi-day campaigns, an event manager takes the stress from your plate and handles everything from logistics to weather-related problems. Even for one-day events, their presence can make all the difference!
Baristas & beverage specialists
Serving chilled summer drinks or warm winter beverages? Then you need trained specialists who can deliver the perfect cup every single time – even during busy periods. A good barista will work with the equipment we’ve installed and maintain hygiene levels, while treating every guest as an individual.
Our baristas will be briefed on your campaign and the equipment setup. This helps prevent delays, as they’ll be ready from the start.
If you already have an event staff supplier, we can collaborate with them to get the vehicle and machinery set up for them to use.
Catering & ice cream specialists
For food and dessert-focused campaigns, a catering team will guarantee a smooth service. They will be hygiene certified and prepare all food according to UK safety guidelines. Catering specialists can also use special equipment like ice cream makers or griddles – all to give your guests a unique tasting experience!
From equipment installation to staff training, Promohire can handle all of the details so you don’t have to. The catering staff in our network are used to serving food in high-pressure environments, so they’re ideal for on-the-go campaigns.
See how staff supported The Witcher’s custom ice cream van.
Event security & crowd control
Your campaign must be safe for guests and staff alike. With daytime security, you’ll have someone on hand to manage the crowds and prevent theft or vandalism. Though their powers are limited, security staff act as a strong deterrent, ensuring people behave and don’t bring your event down.
Overnight security, on the other hand, protects your vehicle while it’s on site and keeps your stock safe. That way, you’ll know everything will still be there for the morning start.
At Promohire, we can send professional, vigilant security personnel who understand the nuances of public-facing events.
What you need to consider
Before your campaign begins, it’s worth thinking about potential staff-related issues. Here are some challenges to think about.
1. Professional training – If you already have a staffing agency, make sure they'll get your promotional staff up to speed. All team members must be confident, happy, and know what they’re doing if your campaign’s going to succeed.
2. On-site support – Whether you choose Promohire or go with your own supplier, we recommend that you always have an event manager on-site. Trying to manage everything yourself will be draining, so be sure to get someone on board who can alleviate the burden.
3. Drivers aren’t event staff – Every promotional vehicle comes with a reliable driver. While they do their best to go above and beyond, they aren’t part of our staffing service. If you need promotional staff, please let us know in advance so we can fully accommodate your campaign.
Get reliable campaign staff with Promohire
Event staffing doesn’t need to be difficult, and that’s why we make it easy to get the help you need! With Promohire, you’ll be investing in reliable expertise, from people who understand your promotional vehicle and are fully committed to your success.
From pre-event training to on-the-day problem solving, we can arrange everything so you can focus on creating a memorable experience. Click the link to discuss your staffing needs and let us remove the stress from your next campaign.
