The VW camper is a symbol of change, a carefree attitude, and freedom of expression - to the point that simply driving one is a statement in itself. This makes it popular with free-thinking brands looking to add impact and style to their live promotions.
But is VW campervan hire right for you? Read on to learn all about our classic campers, plus our pop-up VW camper bar – ideal for sampling and engagement.
Why should I hire a VW campervan?
Discover why this vehicle is such a wonderful showcase for modern brands.
It’s instantly recognisable
Often featured in ads, movies and TV shows, the VW campervan is one of the most easily recognised vintage vehicles in the world – even among younger generations. Its curved frame and classic style evoke a simpler time, and with all things ‘retro’ being in vogue, it’s the perfect way to disrupt the market and get people talking.
Super stylish on its own, just imagine how it’ll look once it’s wrapped for your campaign!
Compact and nimble
Whether you choose the classic VW camper or our custom pop-up VW camper bar, you receive a compact vehicle that’s absolutely bursting with character. Its small footprint means it can fit into tight spaces, which might otherwise prove impossible for larger vehicles. And because it’s easy to drive, you can always take it out locally for surprise sampling events and landmark photoshoots!
Ideal for personal connections
With a cosy interior that can be fully customised, the VW camper can empower you to connect with guests individually. Create a vibrant meeting space, use it for easy gifting, or turn it into a fully branded photo-op. Either way, this vehicle can help you build connections that actually matter – turning guests into loyal new customers.
A photogenic, sharable icon
Sporting gorgeous visuals, a branded VW campervan will quickly become the star of your campaign. So, why not make the most of it with a professional photoshoot or by encouraging guests to take photos of their own? This will create evergreen content, which can then be used on your website and social media channels.
Need an expert to arrange this for you? Ask about our content capture service for images, videos and reels showing your campaign at its best.
What do I need to consider?
Think about the following to get the most from VW camper hire…
How the vehicle fits into your activation
As a compact vintage vehicle, the VW camper suits indoor and outdoor campaigns alike. This size means you’ll need to consider how you’ll engage with guests around the vehicle, and whether you even want to invite them onboard. Displays, 3D props and competitions can all work brilliantly, complementing your van as the centrepiece.
If you’re sampling or ‘vending’, then you’ll likely want the pop-up VW camper. With a roof that opens up and a user-friendly pull-out bar, plus two chiller fridges, it’s perfect for making quick or unplanned stops to hand out samples.
Want branded materials that really grab attention? Visit our branding store for everything from large format prints to flags and banners, and deck chairs and parasols.
Friendly staff for customer engagement
With such an engagement-focused vehicle, you’ll need someone you trust to put on a friendly face and welcome the crowds. While you may already have someone in mind, it’s worth looking into brand ambassadors and event managers. They’ve seen and done it all before, and are used to keeping their energy up during long event days.
We can send professionals who are familiar with our vehicles and know how to encourage people to engage with your brand. See our campaign staffing guide for info!
Building the right experience, inside and out
When you hire a VW campervan, you get a timeless vehicle that’s fully branded as standard, but what if you want to take things to the next level? We can make all kinds of external and internal changes, and if your idea is possible, we'll do everything in our power to make it a reality – even if you want to turn it into a dog!
If you need a pop-up VW camper bar for sampling or gifting, we can install eye-catching visuals and simple storage that makes the best use of the space available.
See our bespoke design and build guide to learn all about our customisation service.
Which types of VW camper can I hire?
There are two types of VW campervan to choose from, both bursting with charm.
The classic VW camper
For a retro vehicle that continues to turn heads and stand the test of time, look no further than the Volkswagen T2. Popularised in the 60s and 70s, it quickly came to symbolise a carefree lifestyle and modern way of thinking.
Today, its unified bay windows, split windshield and curved shape make it a unique showcase for brands looking to stand out. At around 4.5 metres long, there’s plenty of space for internal customisation.
Our classic VW camper has been used by names like GAP, Breitling, Greggs, Hippeas, Louis Vuitton, and Vaillant.
The pop-up VW camper
Ideal for sampling in and around city centres, this camper has been converted to make serving a breeze. The roof opens up for easy engagement, allowing two people to stand comfortably, while one side pushes out to form a retractable bar. There’s also room for two chiller fridges, keeping your samples cool while you’re out on the road.
We can also support you by storing your ambient products and transporting them to each venue. Learn more in our guide to sampling and fulfilment.
Why not join brands like Ted Baker, Aveeno, Drunk Elephant, and Victoria Malaga by making the pop-up VW camper bar the star of your campaign?
How VW campers helped brands succeed
These clients put VW campervans at the heart of their campaigns…
Louis Vuitton – The famous fashion label wanted to celebrate the launch of the SS18 men’s collection with a touch of class and vintage style. Displayed in their flagship store in London, their retro camper featured a branded roof, clothes rack, and decorative patterns with a holiday theme - finished with a matching mannequin and surfboard.
Surf’s up with Louis Vuitton’s classic camper
BrewDog – This multinational brewery wanted to give out samples quickly, at multiple stops. With a fully converted VW pop-up camper, they could make unplanned stops across Cambridge, London and Brighton – engaging with the public guerrilla style. The vehicle included a lithium power pack for an eco-friendly approach towards sampling.
Feeling ambitious like BrewDog? These 8 steps will help you plan the perfect campaign.
Hippeas – Known for its healthy snack range, Hippeas needed a way to promote its sustainable, vegan products. As a symbol of ‘the hippie movement’, the classic VW camper was the perfect choice! It was wrapped in their yellow branding and logo, and displayed as part of a relaxed event featuring branded chairs, tables and free samples.
How much does VW campervan hire cost?
Using our free budget calculator, you can see that the cost of hiring a VW camper for a 7-day activation starts at around £7,000. While it’s an approximate figure, the price includes external branding and standard logistics. If you need extra support, visit our guide to costs and services to learn more. It’s the best way to budget effectively!
Try our calculator to see if VW camper hire is the cost-effective choice for you.
