Once Renault’s flagship vehicle, the classic Estafette has become a symbol of the ‘swinging sixties’. It’s a piece of living history, an ode to French style, and packed with character. For these reasons and more, it’s now a popular choice for brands looking to stand out. But as timeless as it may be, is Renault Estafette hire right for you?
Read this guide to find out! We look at what makes this vehicle so beloved, offer practical campaign advice, and show how Estafettes have helped brands make loyal new fans.
Why should I hire a Renault Estafette?
The Renault Estafette is one of our favourite food truck hire vehicles. Here’s why we’re so quick to recommend it for food sampling and awareness campaigns.
It’s bursting with charm
Want a vintage vehicle that can shake things up? If so, this classic option may be the one for you! It’s become a collector’s item for good reason – the shapely front cab is similar to a VW Camper, while the chassis evokes the corrugated look of a Citroen H-Van. As you might expect, this makes it ripe for photoshoots and video content.
Compact for a smaller footprint
Venues can restrict the size of vehicles, and even when they don’t, you can still have access issues. The classic Renault Estafette is around 4.6 metres long, so it’s great for tight spaces and indoor activations. High streets, festivals and sports grounds can all be limiting, so this vehicle’s frame can make finding the right locations easier than ever.
Need help finding the best place for your vehicle-based event? Ask your venue these 7 essential questions or simply get in touch for location support.
Plenty of branding space
At around 1.9 metres tall and with a serving hatch running the length of the rear compartment, the Renault Estafette features sides that are perfect for branding, despite its compact frame. This hatch closes to form the ideal surface for logos and imagery, while the corrugation adds visual interest. The hatch can open to reveal a decorative interior, ensuring your event’s always on-brand.
A stylish alternative
While some brands choose modern sampling vans for their activations, others prefer a vintage vehicle like the Citroen H-Van. The Renault Estafette offers something quirky and a bit different to both of them. It can attract a crowd in a busy location, especially around landmarks where food truck hires are common.
What do I need to consider?
All campaigns have their challenges, but careful planning can make life easier. Here’s what you should think about before hiring a Renault Estafette.
How to maximise your space
Up to three people can stand in a classic Estafette at once, with room for counters, chillers, griddles and beverage makers – but only if you use the space effectively. To do that, you’ll have to be crystal clear about what your goals are. Once you know that, we can then customise the inside through our bespoke vehicle design and build service.
You can then take your experience to the next level with brand ambassadors, games, photo-ops and more. Charlotte Tilbury used a roof prop, custom post box and spin-to-win sign to attract guests and keep them engaged for longer.
Making the most of your vehicle
Renault Estafette hire is best for static displays, but it’s also capable of city-wide tours and journeys of around 10 miles. This means it can be more than just a sampling van, but also a moving platform for photo-ops and customer engagement.
Capture your vehicle at its best with content capture services. We’ll take high-res images and reels throughout your event, then give them to you quickly so you can put them online for maximum exposure.
Restocking, sampling and fulfilment
If you’re serving food or running a sampling campaign, you want to serve as many people as possible – but that can’t happen if you’re always running out of stock. So, it's worth having someone to deliver your items every day, without fail.
At Promohire, we can handle all aspects of sampling and fulfilment. Just tell us ahead of time so we can meet your requirements! We can also store high volumes of stock frozen or ambient stock to ensure they stay as fresh as possible until you need them.
This will help you follow in the footsteps of Garden Gourmet, who handed out samples of plant-based burgers to lucky attendees.
How Renault Estafettes helped brands succeed
Each project below was more special and successful thanks to a fully branded Estafette.
Listerine
To advertise their soluble ‘Go!’ tabs ahead of National Garlic Day, this popular brand chose a classic blue Estafette, which was fitted with a working kitchen for easy food sampling. Guests could then eat their free lunches on branded deckchairs, before leaving with free tabs for fresher breath. A great experience with a classic vehicle!
See Listerine’s ‘Bold Flavours’ food truck hire
Healthspan
This leading vitamin supplier wanted to attend the Taste of London event in style. We produced a vibrant wrap, installed oak serving counters, fit multiple fridges, a working sink and LED lights for a fully bespoke build. With a colourful vehicle and a ‘café’ seating area, this activation proved a massive hit with health-conscious guests.
Check out Healthspan’s Taste of London sampling van
Starbucks
The beverage giant wanted to give out free coffees from a Renault Estafette as part of a seasonal winter campaign. The two-tone theme evoked a high-end Christmas vibe, while the full-length hatch made it easy for staff to engage with guests. A spin-the-wheel game then gave people a chance to win prizes as a gesture of goodwill.
How much does Renault Estafette hire cost?
We make it easy for you to get a price. Using our budget calculator, you can see that a Renault Estafette hire costs around £10,452 for a 7-day activation, including the branded wrap and standard logistics, excl. VAT. This is just an estimate, and the true cost depends on the scope of your campaign and if you need our event support services.
Just hit the button below to see if Renault Estafette hire is the best choice for you!
