The electric milk float was built to deliver milk quietly in the early hours and among the first eco-friendly vehicles to hit the road. Today, it’s fondly remembered as both a pioneer and an icon of British values, but does that mean it’s right for your brand?
In this guide to electric milk float hire, we explain why it’s a strong contender for all kinds of events and explain how to make it the centrepiece of your campaign.
Milk floats are loved by brands and audiences alike. Here are some of the reasons why…
While most vintage vehicles look the part, the electric milk float is one of the most loved, symbolic and quintessentially British options around. And for those old enough to remember, it’s sure to pull on the heartstrings. That’s why it’s perfect for building connections and ensuring people see your brand in a positive light.
Young people will love seeing it too! Attracted to all things ‘vintage’, they’re sure to appreciate a vehicle with style, age and plenty of character.
Want to hit multiple locations in one day or run a doorstep campaign? With electric milk float hire, you can. These vehicles were built for urban driving, and while they’re limited to around 20 mph, they’re able to handle short journeys and local tours – hence why they’re sometimes featured in parades. Milk floats are also quiet, ensuring you only make an impact when you mean to.
Being an electric and eco-friendly vehicle, the milk float will present your brand as forward-thinking, highly responsible, and ready to help the environment. You won’t fall foul of ULEZ charges, and you’re sure to impress modern audiences who care who they buy from. See our guide to running a sustainable campaign for more info.
Think of the milk float’s bed as a blank canvas. Stripped back, you can use it to display your branded products, as a visible storage space for freebies, or make it into something entirely fresh and unique. Either way, it serves as an elegant and classy way to present your wares – just ask New Look and Pandora!
If you’re planning a product sampling campaign, check out the top sampling locations for some inspiration.
Electric milk float hire gives your brand a stunning vehicle that’s sure to turn heads – but there are some things to think about before you hire.
With a relatively small front cab and an open deck behind it, you don’t get a whole lot of vertical space to play around with. With Promohire, that’s easily rectified with our bespoke vehicle design and build service. We can install side panels to show off your promotional message, add shelves, install neon signs, or build a roof display or DJ booth!
The British milk float is a smaller vehicle, so you may want to include props, games and welcoming event staff to ensure guests remember your experience for years to come.
Built for easy loading, electric milk floats are some of the lowest vehicles around. That’s one of the reasons why we only recommend journeys of up to 25 miles, and use a loader to take your float between venues as standard. This minimises problems and helps to keep your hired vehicle in the best shape possible.
Its low frame can also restrict access to some locations, so you’ll have to plan your venues carefully. We suggest you ask these 7 questions before booking or get us to help manage the process through our location planning service.
With such an iconic vehicle, you can expect to get all kinds of attention once you start your event. But how can you maximise the return on investment?
Make it easy for excitable guests to share your experience with their friends and followers. Display a hashtag or QR code, place a sign on the side of your vehicle, and encourage people to use it as a branded backdrop.
By capturing the campaign’s best moments, you can turn each event day into an online spectacle – showing your brand as exciting, eco-friendly and personable.
As a retro vehicle, the classic milk float doesn’t use modern EV chargers for power. They also don’t charge up as quickly as the latest vehicles. At Promohire, we have a dedicated charging unit with the proper attachment for the float, making it easy for us to prepare it for your event.
A single charge can go a long way, so you probably won’t have issues, but it does show that milk float hire is easily more convenient than buying a float yourself.
These brands used classic British milk floats to spread awareness and engage with people across the UK.
Organisers for the famous parade wanted a colourful vehicle that would serve as a moving storage space for signs and placards. They wanted their event to be as green as possible, so electric milk float hire was an easy recommendation. And as you can see, this eco-friendly vehicle featured a wonderfully vibrant wrap!
A popular cosmetics brand, NYX needed to promote its ‘milky gloss’ range, which was infused with vegan milk. So, they went all in with a vehicle especially designed for morning milk runs. We wrapped it in a bright pink design and fully branded every side for 360-degree advertising, and installed a roof sign for extra visual impact.
We make it easy to budget for your campaign. Using our free pricing calculator, you can see that milk float hire starts at around £10, 453 plus VAT for a 7-day activation. While it's just an estimate, the price does include the branded wrap and standard logistics.
You can also visit our support services pricing guide to get a better idea of how much your activation might cost overall, based on additional needs.
Hit the button for a free estimate and see if a vintage milk float is right for you!