Just as rock bands use amplifiers to produce louder and better sounds, you can boost your brand’s message to reach new customers. But unlike a musician, you’ll have to do more than just plug in a new piece of kit; brand amplification is about embracing the latest methods and making it easy for curious leads to become lifelong customers.
At Promohire, we see what we do as a type of marketing amplification – getting your message heard loud and clear wherever you go! Here are some ways to get your marketing strategy ahead of the curve for 2025 and beyond.
Most marketers know all about online advertising, but this can become a crutch at the expense of in-person experiences. To disrupt the market this year, you may have to step outside your comfort zone and engage with people offline more than ever before.
You could do this through an on-site launch, or amplify your marketing strategy with a multi-stop tour. In 2025, we recommend finding a way to forge meaningful connections in different locations to maximise your reach.
Rather than building a fixed stand, why not choose promotional vehicle hire? Our fleet of vintage and modern vehicles can help take your marketing strategy on the road.
Using the same images again and again? Evergreen content (especially if it’s high res) can work wonders, but content marketing amplification is often about showing people what they haven’t seen already – so consider how to liven things up and present your brand in a different light.
Here are some ideas to get you started:
If a promotional vehicle’s right for your marketing strategy, don’t forget about content capture. Your campaign’s best moments will be yours to keep, ready for everyday use.
No one wants to feel like a number. That’s why making your audience feel special is one of the best kinds of brand amplification.
Create a reason to care - Why should people turn up for your brand? If you can provide value, either through samples, giveaways, games, experiences or even education, then you could disrupt the market in a meaningful way. It could also help you grow your customer base in the long run.
Hire brand ambassadors - If you’re running an event, you’ll need passionate staff to welcome guests and build personal connections. So, why not hire ambassadors to do that for you? They’re trained to give guests memorable experiences, all for your brand.
If you hire a vehicle from us, we can fulfil all of your professional staffing needs too – for a campaign that always puts the customer first.
Video content is only getting more important. Social channels like X, Instagram and TikTok all see huge engagement, while YouTube is now the world’s second-largest search engine. So, if you aren’t filming videos already, this could be the best way to amplify your brand.
Videos don't have to be long. Shorts and reels can get hundreds of views in a short time, and an ‘off the cuff’ approach is sometimes more natural than a highly scripted scene.
At Promohire, we publish a mix of short reels and longer videos – sometimes filming customer journeys from the likes of Aveeno, Fresh and SHEIN.
Most brands treat all users exactly the same, but forward-thinking companies are choosing to employ dynamic content. You can do this by gaining sign-ups online or through a live activation, then segmenting your emails for tailored messaging.
Landing pages can also be dynamic, creating a unique journey for the user online. Content management systems like HubSpot and WordPress allow for dynamic pages based on the user’s experience, so expect to see this type of brand amplification more often in the coming years.
Your audience is busier than ever, so try removing the online barriers so they can access your content as quickly as possible. You could ask Ai to generate a short version of an existing article – which could then be edited manually and placed into a newsletter.
A strong call-to-action is also important, allowing readers to get more information if they really want it and engage with your brand on their own terms.
If so, it’s time to decide how to get your message heard by the people who matter most – your future customers. At Promohire, we help brands expand their reach in exciting ways, but always with a promotional hire vehicle at the heart of the campaign.
If you think this sounds like a great idea, but don’t know where to start, we hear you! That’s why we’ve created a helpful guide to help get your ideas together. Check it out below and see if we can help push your 2025 marketing strategy to the next level.