Colour is essential to any good campaign. The right shade can influence how customers perceive the brand, and it can even affect their buying decisions. That’s why keen marketers look often towards Pantone’s Colour of the Year. For 2025, this award goes to 'Mocha Mousse' – a rich tone blending warmth and sophistication. But is this trending shade right for you?
Read on to learn about Pantone 17-1230 Mocha Mousse and how you could incorporate it into your next promotional campaign.
Why is 'Mocha Mousse' Pantone's Colour of the Year?
Pantone’s colour experts look at growing cultural trends in areas like fashion, entertainment, design and social media. From there, they pick the shade that’s set to be the most influential, just as Peach Fuzz and Viva Magenta were in previous years.
This year, they’ve chosen Mocha Mousse; a soothing colour evoking the flavours found in chocolate and coffee. And while it’s perfect for artisanal brands, it can easily be used by fashion, beauty and cosmetic brands – either through large format printing or live events and brand activations.
Why should you consider Mocha Mousse?
Your brand must seem welcoming and trustworthy, and unless you already have a specific palette in mind, Pantone’s colour of 2025 could be ideal.
It can refresh your brand – If you work in the food and drink industry, and feel like it’s time for a brand makeover, this natural hue will help convey what you’re about. Cosmetic brands can use this Pantone colour liberally because it’s so close to everyday skin tones.
It provides the perfect background – Mocha Mousse is fairly understated, so it’s ideal for printed materials and website pages. It goes well with black or white text, or you could use it as an accent for your messaging to create visual interest.
It evokes a natural tone – An earthy, calming vibe can help your brand promote the natural world, aligning with sustainable practices. Combine this colour with whites and greens for a palette that nicely blends modern and rustic visuals.
Will Mocha Mousse suit a branded vehicle?
Absolutely, yes! Whether you’re wrapping a fleet or running a promotional campaign, Pantone number 17-1230 ‘Mocha Mousse’ can elevate your vehicle’s design into something truly eye-catching. Pantone even revealed the colour by partnering with the London Eye to light up the city skyline.
Here’s how to ensure Mocha Mousse works hard for your brand...
Make it the central colour
It can be hard to find a colour that’s warm and subtle. Thankfully, Pantone’s colour of the year for 2025 is considered both, and it pairs well with many of your favourites – from traditional navy blues to statement blacks and silvers. If you’re wondering which other colours could work, why not look at vehicle wrap colour charts and browse some of the options available?
Create a ‘mocha’ interior
This colour is more inviting than traditional white or cream shades. So, if you’re using a promotional hire vehicle to create a unique experience, it’s a simple way to make your guests feel comfortable. That’s because it’s cosy and modern at the same time!
Create a sharable experience
Social media is a great way to get customers to advertise for you, so try using Pantone’s chosen colour of the year to create a sharable moment. You could build a photo-op or spin-the-wheel game to engage your audience, while encouraging them to post online.
Is Mocha Mousse good for commercial spaces?
Yes! A quick online search shows that home and business owners are now looking to this versatile colour for inspiration.
Here’s why it’s set to take the decorating world by storm:
• It complements layered textures, textiles, metals and wooden assets.
• Because it conveys professionalism, it’s a great choice for office decorating.
• It’s a warmer option than traditional whites and creams, without being garish.
• The grounded vibe encourages guests to relax and staff to think creatively.
To support your campaign with customised graphics, banners, flags and more in your colour of choice, visit the Raccoon branding store and try the free design tool.
Let’s make Mocha Mousse work for you!
Tempted to use this specific shade for a vehicle-based campaign? Promohire is here to help! Not only can we install everything you need, from coffee makers to gaming elements, but we can also decorate your vehicle inside and out, in the colours you prefer!
Hit the button below to learn more about our in-house vehicle design and build services, and then get in touch to discuss your campaign needs.
