You spend weeks or even months planning the perfect activation – so why let it go to waste? The best campaigns make a big impact in person and use online channels to spark excitement. This comes down to campaign images and other promotional content, like video reels.
If you haven’t thought about campaign videos and high-res imagery, it isn’t too late to start. Here’s why content capture should be at the heart of your activation, whether it’s a simple awareness event or a full-scale engagement tour.
1. Generating hype, the visual way
When you promote your brand, you want as much buzz as possible. A gorgeously edited campaign video is prime social media content, especially if you can make shorts for the likes of YouTube and TikTok. Taking campaign images and reels just before the live date will also tell people where you’ll be and why they should attend.
Some brands book live studio environments ahead of time – ideal for taking professional shots of their promotional vehicles and other assets. Others go for city tours, snapping shots around landmarks. See our location planning services for more details.
Below: SHEIN shows off three vehicles during its live studio photoshoot.
2. You get to show, not just tell
A great picture’s worth a thousand words, especially if you want to grab your audience quickly and get them to engage with your content. You can say that your promotional campaign was a roaring success, but pictures and reels will make your online fans feel like part of the action.
A campaign video can also show guests having fun, staff getting stuck in, and your brand forging meaningful connections – all in less than a minute or two. That’s a lot of storytelling power with just a little effort!
If you plan to go the extra mile with a unique experience, campaign images and videos will record the best moments for all to see.
3. They build confidence in your brand
When your event feels considered, slick and professional, it tells your audience that your brand is trustworthy. You’re not just winging it; you have a clear identity and know how to craft a campaign that resonates.
To go a step further, why not shoot customer reactions, record testimonials, or mix it up with behind-the-scenes footage? Authenticity sells, and with the right promotional content, your brand will look more professional than ever before.
A professional photographer / videographer can present your activation in the best light using specialist equipment – giving you more than shots on a camera phone! See more in our guide to professional content capture.
4. Your social posts could spread like wildfire
If you have imagery or reels at hand, you can post them on social media channels and see how your fans react. If it’s special, you can bet your viewers will want to share it, and this can lead to more people getting to know about your brand.
This kind of organic reach can do wonders if you’re promoting a new product range, especially in those first few critical days. It’s a fantastic form of brand amplification, showing how just a few campaign images, videos or reels can encourage fans to advertise for you!
Below: See Jax Jones' video promoting his 'Snacks' his album with a branded ice cream van!
5. You’ll gain evergreen promotional content
A promotional vehicle, wrapped in your branding and imagery, may last for a weekend or two – but the content it generates will be there long after your activation’s done and dusted. You can then use this content whenever you want to promote your brand, show your staff engaging with the public, or highlight your community outreach.
How you use a campaign video or image is up to you. That said, you could think about collaborating on a customer journey video with your hire company.
At Promohire, we like to make case studies of our favourite projects – a move that helps us and our clients get the word out!
See the Hush on the Road as an example.
Capture your activation’s finest moments
Why leave this to chance? Instead, we can help ensure your promotional vehicle is shown to the world on and offline, for maximum reach.
Our photographer/videographer has helped major brands do just that, providing high-res campaign images and videos that make fans wish they were there.
Click to see our content capture services and speak with a member of our team about anything from campaign videos to live studio days and landmark tours.
