Do you have an idea for an activation that doesn't involve a set of wheels? Look no further than our sister company Raccoon's brand production service. It provides the exact same level of care as Promohire – for experiential events that make a big impact!
This article explains what Raccoon can do for your brand activation, whether it’s an immersive pop-up, a free sampling day, or a fun product launch.
Don't need a vehicle? No problem!
If you don’t see how a vehicle fits with your activation and want a static or modular setup, have no fear. We can build everything via our brand production service.
It’s great for:
- Immersive brand activations and experiential events
- Venue-based installations, pop-ups and takeovers
- Everything from product launches to exhibition units
- Custom displays, designed to showcase your brand
- Branded showcases made with sustainable products
With over 30 years of experience, we build experiential events that are eye-catching, cost-effective, and aligned with your design brief.
How we bring brand activations to life
Discover how Raccoon and Promohire’s in-house team will make your ideas a reality…
Branding and graphics
Your designs and imagery can be printed to any size and on any material. We offer far more than the standard printing options, empowering you to decorate with materials that go beyond generic or mass-produced items, in turn taking your activation further.
We can provide all of these and more:
- Wall, floor and window graphics (inside and outside use)
- Printed banners and custom posters
- Display boards such as foam PVC, Re-board and Dibond
- Pop-up display systems and promotional counters
- Furniture like branded deckchairs, tents and parasols
- Branded flags, outdoor signs and event barriers
If you need these items individually, visit the Raccoon online branding store to brand and customise your order, ready for delivery!
Design, build and installation
All great experiential events begin with a strong concept. Our production team can work with you from that first spark of an idea, through to the finished event space.
2. Build and fabrication – With the designs finalised, we work to bring them to life. These may include product displays, event stands and 3D props, as well as bespoke storage and custom furniture, all to suit your brand’s colours and themes.
3. Installation and setup – Experiential events have to set the scene, so let us handle the delivery of all materials and then set everything up, ready for launch! We’ll also remove and dispose of everything you don’t want once your activation’s done.
Check out what we did for Pai Skincare. We started by scanning the space with a laser for accurate dimensions, then fabricated a steel frame to support raised foliage. We also built a living wall to create a garden-like environment indoors.
Customer engagement pieces
Want to wow your audience? You can supercharge your activation with interactive elements to attract a wider audience, build memories, and ensure guests think positively about your brand for years to come. You could include a spinning wheel game, digital screens, a photo-op, or audio/visual installation that plays on the senses.
See the Be At One compliment station below for inspiration. We provided a branded phone booth, along with an oversized set of headphones!
Sustainable options for an eco-friendly activation
If running an eco-friendly campaign is important to you, then it’s important to us too. In fact, we’re always looking for new ways to embrace green methods. This extends to:
- 2D and 3D display items made from recycled materials
- The use of PVC-free products, including graphic films
- A commitment to using environmentally friendly inks
- A ‘recycle first’ approach and upcycling when possible
Our team leads the charge with sustainable options. See what we did for Vivienne Westwood, featuring recycled wood and Re-board displays.
Support that goes further
Promohire offers 6 campaign support services, from event staffing and content capture to sampling and fulfilment. These don't all vanish just because you said no to a vehicle!
The Raccoon brand production team can fully support your campaign in much the same way – but obviously without the vehicle! We’ll collaborate with you from the start, ensuring you have the support your campaign needs to hit the ground running.
Need staff like an event manager or a professional videographer? Let us know in advance and we’ll be happy to get involved!
See more about our brand production service
Ready to learn more or talk with the experts?
Visit our brand activation page and fill out the enquiry form to get started.
If you’ve just begun planning your activation, you might also want ideas on how to amplify your brand and get creative with disruptive marketing. You can also visit the learning centre for all kinds of campaign planning advice.
Ready to get going? We can’t wait to help make your next activation a massive hit!
