Promohire was appointed by IPR London to help them get one of their fashion brand clients noticed during London Fashion Week.
The campaign centred on taking the Spring/Summer 2015 collection to the streets of the capital, for Spanish based brand Bimba Y Lola.
How could Promohire provide the attention grabbing kudos that this brand deserved? We had just the solution…
Our iconic Citroen H Van was duly hired and wrapped by our award winning Graphic Application Technicians in one of the vibrant prints from the brand’s SS15 Tropicana collection. There was no doubt it was dressed for the occasion!
Bimba Y Lola’s brand ambassadors used the eye catching van as the base from which to store and distribute their products, and give lucky shoppers promotional giveaways to support the new season launch.
The van was driven by one of our very own Promohire staff members to key locations in London’s fashionable districts to help build excitement for the unveiling of Bimba Y Lola’s Tropicana range. Followers of the fashion brand were encouraged via social media to ‘go find’ the van and share their pictures at #thisistropicana.
Established in 2005 by sisters Uxia and Maria Dominquez, Bimba Y Lola is a fashion brand on the meteoric rise. For their SS 15 collection, Bimba Y Lola took their inspiration, energy and colour from Brazil - and our H Van complemented the brand perfectly.
When you need to inject a cosmopolitan or European feel into your promotional campaign, then this vehicle simply cannot be beaten. It’s unique and classic French appearance is rapidly gaining cult status – which will definitely ensure your campaign enjoys maximum impact!
Our client at IPR London certainly thought so and was delighted.
“Thank you for all your help with this project. The van looked brilliant and was really well received by the public, it really was the star of the show. Simon was an absolute pleasure to work with, he was super helpful and nothing was too much trouble.”
