Absolute Radio is celebrating that ‘all great food starts with a pinch’.
The team are paying homage to the humble chippy in a bespoke campaign with Maldon Sea Salt to find a chippy that stands head and shoulders above them all.
The Hometime Chip Shop Tour with Maldon® Salt saw presenters Bush and Ritchie travel to the heart of local British communities – the chip shop – to celebrate the heritage British brand in a unique campaign spanning radio, digital and social - with Absolute Radio’s lively audience of ‘reluctant adults’ at the heart of the action.
Hitting the road in a specially-commissioned Maldon Salt mobile pick-up truck supplied and branded by Promohire, The Hometime Chip Shop Tour with Maldon® Salt will kick off in Edinburgh and visit various fish and chip shops up and down the country, stopping at local landmarks and tourist attractions, nominated by the station’s audience, in a true celebration of local communities.
The winner of The Hometime Chip Shop Tour with Maldon® Salt will be decided by the Hometime listeners and will be awarded a bespoke ad created by Absolute Radio, voiced by the winning shop with Absolute Radio talent and a trophy designed by listeners.
#HometimeChipTour
