Promohire was appointed by creative agency Optimist, Inc. to collaborate on an activation for Google.
We converted an H-Van so they could hit the road with the Google Mini Donut Shop pop-up tour, celebrating the Google Home Mini smart speaker devices.
Inspired by their sweet American Donut Shop expedition, the H-Van toured London in the lead up to Easter - complete with giant 3D donut prop!
Teaming up with Doughnut Time, an Australian donut brand (with a menu featuring everything from maple syrup to watermelon), Google brought a truckload of them to London for everyone to get their sugar fix. However, there was an extra sweet twist – by visiting the pop-up, visitors were in for a chance to take home either a brand new Google Home Mini, or two delicious donuts. How sweet is that!
When guests ordered, they had the chance to win a surprise – a Google Home Mini – with their donut. The built-in truck conveyor delivered a box full of delights to take home and guests discovered whether the box is filled with a donut or Google Home Mini. Google hoped to bring Londoners’ morning commute to life with the help of the Google Home Mini. Powered by the Google Assistant, Londoners could see how the Mini can help with their morning routine, how to keep up-to-date with breaking news, calendars, journeys, weather updates, and more.
The Google Home Mini Donut Shop pop-up tour kicked off in Westfield Stratford City in London, and continued at the Angel Central Shopping Centre.
To continue the momentum, Donut Shop pop-up bikes were built to tour in two locations: the John Lewis store on Oxford Street and White City.
The striking pink H-Van definitely attracted the crowds. Promohire’s big brother company Raccoon has been very busy on the brand production for this campaign, delivering a range of services to bring this vehicle to life. From a giant donut prop, motorised conveyor belt and menu to bespoke neon signage and a photo booth, this vehicle has it all!