Back in March, we collaborated with brand experience agency Jackanory on the launch of a double decker bus activation for Cadbury. The campaign results far exceeded expectations and it was considered a resounding success.
In conjunction with Sainsbury’s, this activation was all about creating brand advocacy for Cadbury, and the public nature of the campaign aimed to deliver a wider experience for brand fans. The campaign stands out as a memorable and inclusive experience for those wanting to engage with Cadbury, and it integrated seamlessly into the wider TV and ATL campaign.
The vehicle needed to be highly eye catching and functional in order to launch this activation and deliver the results the client was after. The double decker bus was treated to a full exterior wrap featuring Cadbury’s campaign branding and messaging. Our award-winning install team took several days to wrap the double decker and implement the detail which included manually cutting out thousands of tiny vents in places (see gallery images below). The hub caps were also painted a striking yellow.