Logistics are often the last thing on your mind when planning a campaign. After all, beyond getting from location to location, what more is there to know? Well…a lot. First we should properly define what we mean when we use the term logistics.

Promotional campaigns come in many guises and at times it is tricky to know where to start. First you have to be crystal clear about what it is you actually want to achieve from the campaign, then who will be your target audience and where will you find them?   

With proper planning and preparation, product sampling campaigns are proven to be an effective way to introduce a new product to your target audience and get their feedback.  What better way to nurture brand loyalty than to let people try it for the first time for free? Marketing with product sampling can also be used to re-introduce old products, maybe with a new twist, to encourage people to start using them.  

As marketers are having to think outside of the box for Covid-friendly campaigns, it can seem like everyone is going virtual. At first this was a clever way to pivot and stand out, but now with all brands leveraging their social channels and ad campaigns to the max – is it time for us to ditch the screens?

So, you’re planning a product sampling campaign. You’ve got the samples and the locations lined up, and you’re looking forward to seeing how people react when they try out your product, but how are you going to get those samples into the hands of your potential customers?